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ART DIRECTOR & PRODUCT DESIGNER


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ART DIRECTOR & PRODUCT DESIGNER


Penguin Soundtracks

Surrounded by entertainment, people are reading less books than ever. That's a big problem for Penguin Books. So we decided to make reading more captivating and social,  by linking music (via Spotify) with the experience of reading eBooks. 

Penguin Soundtracks allows people to share the vision of their reading experience - to share their imagination. That's how we make reading more engaging, entertaining and social.

Future Lions Winner 2012  // Role: Concept, Design & Video

AWARDED

2012 - Future Lions Winner
2012 - New Creatives - Best of June
 

PRESS

New Business Magazine Germany


FEATURED 

FWA's choice of the dayfastcocreateAdweek
 AdAgeDigitalbuzz, MediaPost
Shots.netFutureRising

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NIKE+2500


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NIKE+2500


The first true runners shoe

We created the world‘s first shoe, you can‘t buy, but have to run for. Using the Nike+ APP, people can collect kilometers to unlock the shoe. Once they reached 2500 km, they can easily use the app as a verification
to get their personal Nike 2500.

Role: Concept & Design

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DESIGN


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DESIGN


Goforit

Goforit lets people get advice for their goals from those who have already achieved them.
It connects people with the same interests and lets mentors earn some cash on the side.
 
Role: Concept & Design
 

 

Olympics App

For the Winter Olympics in Sochi, we concepted and designed an ipad app that lets users experience the Olympic training behind the scenes. Using Scroll Motion technology, users can explore the training from the athletes point of view. We also created special content by equipping selected athletes with nano-cameras while training.

Role: Concept/ Design

 

Brainwaves Branding

Logo and Handbag Design for Fashion Boutique Brainwaves.

 

Greatest Good

Side Project! Saneel Radia (former Head of BBH labs) founded greatestgood.org,
a platform that lets top influencers donate their time to charity.

Role: Design
 

 
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RENDEVOUS ON THE GO


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RENDEVOUS ON THE GO


STRATEGY

Commuters in London spend an average of 3 days a year waiting for the train. So we wanted to give commuters their time back - for something they usually don’t have time for: Dating. 
Introducing “Rendezvous on the Go” –  the first Commuter Dating Service in London.

 Role: Concept, Design and App Video Animation

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BALLPARK


SO AMERICAN YOU CAN TASTE IT.

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BALLPARK


SO AMERICAN YOU CAN TASTE IT.

Challenge

We were asked to come up with a Print Campaign for Ballpark's Premium Hot Dogs "Park's Finest". 
The task was to promote its American heritage and the Premium Meat Quality.

Role: Concept & Art Direction

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DONATE A WORD


UNICEF

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DONATE A WORD


UNICEF

Strategy

Unicef’s mission is to give 93 million children access to education. To raise awareness
and collect donations. Unicef comes in when people struggle with their own spelling.


Every time people misspell a word online, they can donate the word for money to UNICEF. 
The spell-check window becomes our medium and links users to our donation website.
Donate a Word comes automatically with the next Google Chrome update and works on
all websites.

Role: Concept, Design & Video Animation

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SURROGATE VOICES


ONE.ORG

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SURROGATE VOICES


ONE.ORG

Young Lions submission 2014

 
 
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LAND ROVER


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LAND ROVER


Open Season


IDEA

A Range Rover Sport was released into the desert to relentlessly traverse it, tracked by GPS, which correlated to a gridded map on twitter. Users could try to predict the car’s position by  selecting a square on the grid and tweet @LROpenSeason.


THE GAME

The goal was to track and capture the Range Rover Sport to win an exclusive Land Rover Expedition
Adventure. Users could also track the RRS by viewing videos on vine and instagram and gain an upper
hand over rival hunters. 

Role: Concept & Art Direction

 
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PRINT


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PRINT


Long Live New York

For the launch of the New York Organ Donor's new brand identity, we created Posters and
Ads on Hulu to tease our TVC like a real movie.

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Hubba Bubba

Our print campaign won a Student Clio, ADC and was also published in Luerzer's Archive.

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PARTY ANIMALS


HILLSHIRE FARM

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PARTY ANIMALS


HILLSHIRE FARM

While we worked on a national Print Campaign for Hillshire Farm's Cocktail Sausages, we saw more potential
and decided to bring our characters to life. So we produced a series of Stop Motion videos to create excitement for the Lit'l Smokies right before the Superbowl. 

 

We also worked with  Food Bloggers to spread the word even more and created a fun Pinterest page that inspired people to create their own Lit'l Smokies. When Wall-Mart started to create their own versions, it was clear that our Party Animals would literally gonna be the new face of the Lit'l Smokies.